Archive for the ‘Commoditization’ Category

My International Friend…

Tuesday, October 28th, 2008

By Mark P. Dangelo

www.Innovative-Relevance.com

It was two months ago when I “received” a letter from my international friend in this column entitled “My American Friend.”  This week, I deliver my response. 

My dearest international friend, thank you for your concern and support regarding our failing institutions, economy, job base, and forthcoming Bretton Woods redefinition.  You are correct; the financial environment that we devised and operated for decades has been decimated.  The lemmings have leapt into a recessionary chasm taking the global economy and our “foundational” truisms with them.  However, among all the turmoil, I have witnessed new innovation, a real desire for differentiation, and an acceptance of the fifth iteration of globalization.  We are positively preparing for the future – albeit selectively!

As a Bretton Woods II gathering is postulated and convened, I believe the innovative “winners” of this global wealth, process and rebalancing shifts will be many.  Nevertheless, there are some distinctive beneficiaries that are surfacing on American soil even during a rancorous presidential election year:

·         Audit / Tax Firms:  Often dismissed as “dull and boring,” these professionals and their government endorsed limited liability methods will again take center stage in a highly regulated business environment.  SOX-like regulations coupled with a public outcry for new, pervasive policies will place auditors and accountants into leadership roles not only in finance, but transactional processes, IT, sourcing, and yes, metrics and reporting.  The ability for organizations to withstand audit examinations will be a key.  Forgotten until recently are the standards of performance that must be met with consistency, transparency, and integrity. 

·         Professional Services:  For the mortgage industry, these professionals were once narrowly focused.  With the “new” widespread chaos and demand for rapid and radical operational transformation, look for the industry leaders (e.g., E&Y, D&T, BearingPoint) to take up enduring leadership roles within struggling enterprises.  Ask yourself, why they are showing up more and more at conferences and events with mounting numbers, exhibitions, and regularity? 

·         End-to-End Regulatory Advisors:  Once relegated to simple forms and compliance actions, new top-to-bottom regulator and agency power will create unprecedented operating controls that were once thought of as unthinkable.  The ability to use enterprise data to achieve compliance STP and source vetting will demand efficient leveraging far beyond standard setting and old school ideals.

·         Knowledge Orchestrators (KO):  Those organizations that adopt and adapt manufacturing disciplines to the comprehensive sourcing and delivery processes will be the winners.  A new genre of strategies and domestic work initiatives are being born already – leading to a vast rethinking of what is important, standards demanded, and skills that must be operationally internalized.  The use of KO coupled with “game changing” innovative solution sets will be our future, and I have already had the pleasure of hearing several that will be announced before the end of year.

As you know, we have added trillions of “support” packages to prop-up the financial institutions, peripheral industries, credit markets and marginally the consumer.  I would suspect that these new programs in total will exceed the prior national debt issuance within a very short 12 month window – perhaps as much as $6 trillion in new debt leading to a high-water level that might equal or exceed the annual GDP of the U.S. 

Last week alone, America lost over 30,000 domestic jobs in just five business days as the consumer and credit maelstrom continues (beyond the normal job creation and destruction cycles).  Architectonically it was because we failed to appreciate and prepare for the implications of complex financial engineering and the unwinding of “Vegas-like” risk positions.  How many political leaders now long for the $460 billion in 2007 national deficits as this year and next may approach the trillions.  Now, we wait to see how the trillions of government “investment” will work their “magic” within the financial value chains – will it be about improving Tier 1 capital ratios, M&A events, or will these infusions enable the consumer to refinance and purchase once again?  With the average debt to income well beyond 100% per consumer, is the latter even possible?

The economic predictions of those continually held in high regard continue to be proven inaccurate.  After all, until last week it was an accepted axiom and economic and mathematical improbably that long-term treasury rates would be inferring that select private debt is more risk free than U.S. government debt (Financial Times , “Swap spreads turn negative”). 

In closing, our operations will survive and we will again prosper – but not using the same formulas of the past that made many association and leadership careers.  The fabled state-driven economic decouplings have proven to be fanciful economist’s dreams.  The advice of the old school perhaps has 12 to 24 months of usefulness – and that is being generous. 

While my hope and belief in the future of American innovation coupled with the fifth iteration of globalization is very strong, I must confess my disappointment when I attended a recent mortgage conference.  The old school still had the stage and agenda as they tried to make themselves and their old practices innovatively relevant.  However, the rebirth is taking place outside of these dogmatic venues and it is unlikely that they will regain their influence massive moving forward.  If they don’t radically change, they will become increasingly unimportant or non-existent.

As you know, the key to our domestic future is jobs – high-paying, defensible, and innovative domestic jobs.  I believe the new market movers will be those organizations that balance domestic job creation with global labor arbitrage.  Unknowns include the potential for a double housing bottom (again economist believe this is mathematically impossible), a lasting global recession, currency exchange rates, and deflationary commodity prices triggered by an Asian selloff (e.g., China) to name but a few.  Yes, my international friend, I have many questions and like you I must ask about unpopular, interrelated topics. 

Ultimately, the legal retribution will be undertaken – just look at the daily media.  “It wasn’t my fault – the events could not have been predicted.”  “It wasn’t my fault — it was the lack of regulation.”  “It wasn’t my fault — it was the lender, the GSE’s, the congress, the president.”  Being in the minority, I believe it was all their faults regardless of whether they had “accreditation,” education, or licenses.  As the old saying goes when I hear industry leaders speak on the record, “I think you protest too much.”  The fact remains, many touched the interrelated counterparty risks and instruments – very few “educated” individuals did anything about it.  Hollywood couldn’t have asked for a better script.

 

Avoiding Commoditization

Tuesday, July 15th, 2008

The answer is 23.  23?  23 what?  Not what, just 23.  I could have just as easily substituted the 23 for any acronym – SaaS, various standards, SOA, CRM, ITIL, CMMI, BRE, AVM, “e-something,” or a multitude of other advocated approaches. Have we become an industry more worried about the implications or catalysts over the operating principles, rationale and outcomes these very important solutions were designed to facilitate?  What is there efficacy? 

For technologists and business personnel having an answer, even a correct one, does not help if it has no context or relevant association.  Within our operating environments we have competing nexuses of priorities and solutions that are often cumbersomely interrelated and poorly supported with foundational directives.  Let me eliminate the “spin” — we don’t understand the interrelationships and the implications as they relate to desired outcomes. 

With all due respect to the excellent vendors, providers, and their marketing gurus, from the outside many offerings simply sound similar if not the same.  These highly sophisticated and extensively researched offerings are increasingly viewed as commodities in a contracting market – their premium is now at a discount.  So how have these market innovators and innovations “lost their way” and been driven into commodity discussions with their customers and prospects?  Yes it is the market, but there is something more architectonic underneath the meltdown?

As I have noted in this column before, innovation is only innovation if it is relevant to the business drivers, process events, and market demands.  Simple, right?  Moreover, using a syllogistic approach one can then assume that the following axiom also holds truth– using advanced technology, low-cost labor, having a fully integrated solution, and improving quality and margins will yield continued profitability and sustainability? 

The flaw resides in a failure to understand the comprehensive, end-to-end “equation” of mortgage and finance technology in relationship to the drivers.  Hence, innovation for the sake of innovation often yields commoditization of efforts as the buyers struggle with applicability, while the offerings merge towards adequacy.  The following illustration provides a foundation to comprehend the challenges facing our technology providers and the opportunity for buyers in deciding which products and services best meet their organization demands. 

Picture here

As the illustration points out, results = organizational foundation + integrated priorities / objectives + business and technological solutions (aka technological offerings).  Some may look at this model and argue it is “old school” or linear in construct ignoring the “new models” of consumer interactions.  Uh, no, those wonderful options would be part of the channel and delivery effort– not the fundamental foundation for deployment – and only a method or technique to gain the result.  Let’s not confuse methods, techniques, architectures, standards, and tools as the reason for business adoption.  The illustration can be expanded many fold and along several, non-linear dimensions. 

Much like the lessons in Plato’s Allegory of the Cave or Machiavelli’s The Prince, our failure to internalize events outside the traditional operating practices can lead to a catastrophic rebalancing.  Commoditization is frequently the result of an inward, singular focus and market group-think.  Perhaps, given the acidic spray of failures, bailouts, discount window barrowing, and consumer confidence, we should begin to break up the commoditization moulds and thinking once and for all? 

 

Orchestrated Innovation – an end to Implement and Abdicate

Monday, June 2nd, 2008

By Mark P. Dangelo

www.Innovative-Relevance.com

Innovation and orchestration are two divergent words that at first glance should not be used together.  The fact-of-the-matter is that the mental images of “orchestration” appear out-of-place when discussing mortgage technologies, processes, and innovations.  Why discuss music at a time when the industry is melting away?  I too remember the stories about Nero and his ambivalent concern for his kingdom.

In times of pervasive and lasting crisis, organizations often seek out new advice and “innovative solutions” in a concerted effort to promote growth, while mitigating downside financial, systemic, and even operational risks (for a superior discussion on orchestration, see Competing in a Flat World by Fung, Fung, and Wind, Wharton School Publishing, 2008). 

Financial services industry leaders today are struggling to deliver an applicable series of innovative solutions that are relevant to our vanishing customers, investors, and of course, market overseers.  However, how will we be able to sustain and adapt these innovative solutions to achieve consistent operating results?  Moreover, if the ideals or solution sets cannot be sustained are we better or worse off than the original baseline six months from now after the check has been cashed?

Taken in their separate silos, innovation and orchestration appear completely divergent.  However, if we combine and leverage their meanings together we arrive at the new market realities facing lenders, servicers, vendors, and outsourcing providers – continuous, active, and accountable facilitation or Orchestrated Innovation. 

The tasks facing the mortgage industry, today and for the foreseeable future, are concentrated around our collective organizational abilities to be integrators of many internal and vendor offerings.  Ask yourself, how you can achieve one of the most common arguments for mortgage innovation and adoption—superior technologies and processes?  Do you achieve it once the contract has been signed?  How about when it goes into production?  What about a year from now?

We all know intuitively and from extensive experience that those firms and individuals who achieve industry recognition must employ numerous multifaceted disciplines to leverage data, remove redundancies, streamline workflows, increase productivity, and yes, lower costs.  They are active facilitators of operational and customer innovations that may reside with vendor products, but nonetheless, have clear base responsibility with the lending or servicing organization.  Even with an outsourced solution set, primary responsibility for transformation and on-going governance must reside with the lender or servicer – not the provider.

Therefore, if we were to resume the old line thought processes of ”implement and abdicate” to our vendors, we may find ourselves facing a new set of challenges underneath the same old technology wrapper.  With the grudging acceptance of the “e” within our streamlined processes and data flows, the need for integration and on-going adaptation has never been greater.  Combined with rising regulatory oversight and compliance reporting (some of which may resemble SOX), the technology and process challenges must be become the active role and accountability of an internal individual or team.  Too often these responsibilities are poorly addressed or more frequently, disregarded in our rush to move onto the next initiative or implementation challenge.

Nostalgically, you might ask, was this not the charge of the CIO, CTO or even the CSO?  The simple answer is yes, but it was nearly 20 years ago when these roles were envisioned within the corporate hierarchy.  There was a great variation in consistencies and results varied widely when our solution sets were less complex and mono-faceted.  In addition, orchestrated innovation was not achieved with the singular implementation of a packaged solution (i.e., killer application) as many corporate boards had come to believe. 

Therefore, with increasingly specialized offerings and complex integration demands, not to mention legal challenges, active and accountable innovative facilitation (i.e., orchestrated innovation) must become part of the corporate culture and delivery structure.  It cannot be outsourced – it cannot be ignored. 

Orchestrated innovation — continuous, active, and accountable facilitation and integration — is here, today, now.  The mortgage industry can no longer hope for a quick recovery – 4.55m unsold homes, U.S. home equity the lowest since 1945, pending Draconian regulations, and home valuation declines exceeding 25% in a year.  With an industry in permanent transition, isn’t it time we internalize and embrace the accountability demand for a new approach and improved organizational role?